Consumer attitudes toward in-flight shopping

Consumer attitudes toward in-flight shopping

Journal: Air Transport Management

Author: James J.H. Liou

Published: 2011

Abstract

This study examines the relationship between perceived risk, perceived value, convenience and attitudes toward in-flight shopping and behavioral intentions using a sample of international air travelers in Taiwan. The results suggest that both perceived value and convenience have significantly positive effects on attitude, but the path between perceived risk and attitude is not significant. In addition, the findings also demonstrate that attitude has significant effects on customer intention. Specific theoretical and managerial implications are discussed at the end of this work.

Keywords: In-flight shopping, Customer purchasing behavior, Airline revenues

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