Evaluation of US legacy airline distribution strategies

Evaluation of US legacy airline distribution strategies

Journal: Air Transport Management

Author: Kuangnen Cheng

Published: 2010

Abstract

Seventeen years of operational data is used to explore the relationship between efficiency and distri- bution strategies . Despite perceivable market power possessed by the strongest players in an oligopoly industry, the end results reveal that US legacy airline distribution strategies negatively impacted their performance and did not improve operational efficiency.

Keywords: Data envelopment analysis, Airline distribution strategies, Electronic markets, Vertical integration

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