Growth and internationalisation strategies in the airline industry

Growth and internationalisation strategies in the airline industry

Journal: Air Transport Management

Author: Ana B. Ramón-Rodríguez, Luis Moreno-Izquierdo, José F. Perles-Ribes

Published: 2011

Abstract

This paper analyses the international growth of the global air transport sector to identify factors that determine the emergence of transnational companies and different forms of international expansion in the airline industry. An analysis of the market structure is conducted to understand why traditional, full service airlines have adopted alliances and code sharing to internationalise their business, while low-cost carriers prefer more direct methods to enter new foreign markets.

Keywords: Internationalisation, Low cost airlines, Foreign direct investment

 براي دريافت نسخه کامل مقاله فوق، فرم زير را تکميل نماييد: