Restructuring the Alitalia business model

Restructuring the Alitalia business model

Journal: Air Transport Management

Author: Elisabetta Bergamini , Simone Gitto , Paolo Mancuso

Published: 2010

Abstract

This paper analyzes the performance of the Italian airline company, Alitalia, after the deregulation in the air transport industry in the European Union. Company performance is analyzed using Tornqvist indices. The evidence shows as Alitalia productivity slowdown has been caused by the company failure to support an increase in input with a supply-oriented strategy.

Keywords: Productivity ,Alitalia ,Air transport industry

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