Explaining pro-environment consumer behavior in air travel

Explaining pro-environment consumer behavior in air travel

Journal: Air Transport Management

Author: Marcel van Birgelen, Janjaap Semeijn, Pia Behrens

Published: 2011

Abstract

Some airlines and airports have begun offering a voluntary carbon offsetting service. This article examines the behavior of passengers with respect to their preparedness to compensate for CO2 emissions. Responses from an online-survey of air travelers suggest severity, self-perception, and importance are positively related to willingness-to-compensate. How passengers perceive their self-effectiveness in reducing CO2 emissions does not affect willingness-to-compensate, but influences likelihood of compensating directly.

Keywords: Pro-environment consumer behavior, Voluntary carbon offsetting, Theory of planned behavior

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