Human resource management at Star Alliance: Pressures for standardization and differentiation

Human resource management at Star Alliance: Pressures for standardization and differentiation

Journal: Air Transport Management

Author: Dirk Holtbru¨ gge, Sarah Wilson, Nicola Berg

Published: 2006

Abstract

In this paper, the need and potential for standardization of human resource management (HRM) at the Star Alliance, the largest strategic alliance in the airline industry, is analyzed. The study shows that, in contrast to other functions such as procurement, IT systems, facilities and marketing, in the area of HRM pressures for differentiation are still dominant. Possible explanations for this are discussed.

Keywords: Human resource management; Strategic alliances; Star Alliance

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