When legacy carriers converge with low-cost carriers: Exploring the fusion of European airline business models through a case-based analysis

When legacy carriers converge with low-cost carriers: Exploring the fusion
of European airline business models through a case-based analysis

Journal: Air Transport Management

Author: David Jarach, Fabrizio Zerbini, Giulia Miniero

Published: 2009

Abstract

The paper makes uses of cognitive mappings developed from personal interviews with a number of European airline executives to examine the differences in managerial attitudes of low-cost and transitional carriers. In particular it explores the extent to which there is a convergence of views regarding the ways various airline models will develop in the future.

Keywords: Low-cost carriers, Convergence of business models, European airlines, Interviews

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