The perceived value of mobile devices to passengers across the airline travel activity chain

The perceived value of mobile devices to passengers across the airline travel
activity chain

Journal: Air Transport Management

Author: Berendien Lubbe, Liebie Louw

Published: 2010

Abstract

This paper investigates the determinants of air travelers ‘readiness’ to interface with airlines via mobile devices. A multi-dimensional measure is used based on factors influencing consumer adoption and use of mobile devices as well as perceptions of value across the air travel activity chain. The findings indicate that consumers’ mobile readiness is directly related to their perception of the value of receiving information or making bookings on their mobile devices, but that certain predictors such as the purpose and frequency of travel and certain demographic characteristics are significant.

Keywords: Mobile technology, Travel activity chain, Mobile readiness, Perceived value

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